HarborPoint Logistics Studio is a Logistics organization that needed to modernize its marketing site without slowing down publishing. They partnered with our team to deliver a website redesign that improved speed, clarity, and conversion performance. This case study highlights the approach, the execution, and the measurable results.
The goal was to ship a scalable site foundation for a lean marketing team, while improving performance and search visibility. We focused on reusable templates, consistent design patterns, and analytics that supported real decision-making.
The existing site had inconsistent layouts, slow templates, and content that was difficult to update safely. Performance regressions and unclear conversion paths made it harder to generate qualified leads from key pages.
We rebuilt core templates with a component-first approach, adding editorial guardrails that kept pages on-brand. The work included performance tuning, SEO fundamentals, and a simplified conversion system for CTAs and forms.
The project was delivered in 12 weeks, with weekly reviews to keep scope aligned and stakeholders informed. We prioritized the highest-impact pages first so results appeared early, even before full rollout.
Beyond the metrics, the biggest win was consistency: new pages could be created quickly without reintroducing layout drift. That made optimization ongoing, instead of a one-time project.
With the foundation in place, the next iteration would focus on testing messaging, refining offers, and expanding personalization. We’d also continue monitoring performance budgets to keep page speed stable as the site grows.