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BASE
BASE Pro

Offcanvas

Easily create offcanvas menus like this this one in the mobile or desktop header.

Includes:

  • Menu: Add collapse submenus that give you full control to recreate mega menu content for mobile views.
  • Simple menu: Recreate any utility menu links on mobile.
  • Buttons: Primary and secondary button styles which are fully customizable in the module's style.
  • Icons: Perfect for creating social and sharing buttons.
  • Rich text: Insert anything you can add with a rich text area.
BASE
BASE Pro

Interested in trying the Base theme?

The BASE theme is free and a great way to trial BASE Pro. Buying the pro version now gives you access to future updates and additional pro modules forever.

BASE
BASE Pro

Redwood Security Co. modernized their site with a HubSpot CMS migration

Redwood Security Co. is a B2C organization that needed to modernize its marketing site without slowing down publishing. They partnered with our team to deliver a website redesign that improved speed, clarity, and conversion performance. This case study highlights the approach, the execution, and the measurable results.

Overview

The goal was to ship a scalable site foundation for a distributed content team, while improving performance and search visibility. We focused on reusable templates, consistent design patterns, and analytics that supported real decision-making.

Challenge

The existing site had inconsistent layouts, slow templates, and content that was difficult to update safely. Performance regressions and unclear conversion paths made it harder to generate qualified leads from key pages.

Solution

We rebuilt core templates with a component-first approach, adding editorial guardrails that kept pages on-brand. The work included performance tuning, SEO fundamentals, and a simplified conversion system for CTAs and forms.

Implementation

  • Designed a reusable template library for core page types
  • Standardized typography, spacing, and layout rules across modules
  • Optimized images and reduced unnecessary third-party scripts
  • Aligned analytics events and dashboards to business outcomes

The project was delivered in 12 weeks, with weekly reviews to keep scope aligned and stakeholders informed. We prioritized the highest-impact pages first so results appeared early, even before full rollout.

Results

  • +22% organic sessions to priority pages
  • +8% improvement in conversion rate on key CTAs
  • +18% faster page load on primary templates
  • -50% time spent publishing and QA per page

Beyond the metrics, the biggest win was consistency: new pages could be created quickly without reintroducing layout drift. That made optimization ongoing, instead of a one-time project.

What we’d do next

With the foundation in place, the next iteration would focus on testing messaging, refining offers, and expanding personalization. We’d also continue monitoring performance budgets to keep page speed stable as the site grows.

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