Built by developers for developers, and the marketers who rely on them.
BASE is a HubSpot theme with a real system underneath it. Connected theme settings, repeatable module patterns, centralized styling, and a lean build make it easier to maintain, extend, and hand off.
The Challenges Developers Face
You already know the pattern. A site looks clean at launch, then slowly turns into one-off modules, inline styles, and workarounds.
Every "small" change means untangling decisions you didn't make.
BASE is built to be the opposite of that: a foundation that holds up as the site grows.
Why Developers Choose BASE
BASE gives developers a more organized starting point, with theme-level structure, centralized styling, and repeatable patterns that make the site easier to update, extend, and hand off.
Real Theme-Level Structure
BASE's fields.json handles global settings, typography, buttons, forms, menus, and layout at the theme level instead of page by page, module by module.
Centralized Styling
Theme settings feed shared CSS variables in main.css, so global styles and module behavior stay aligned.
Repeatable Module Patterns
Each module uses consistent, recognizable patterns, making it easier to understand where content, layout, and styling changes should be made.
Easier to Extend
Connected theme logic lets you build forward as site needs grow without starting from scratch.
Full-Site Coverage
BASE includes page templates, blog templates, system templates, and global partials. It is not just a landing page toolkit.
Less Unnecessary Custom Work
A broader module set covers common needs, so custom development can stay focused on work that actually needs to be custom.
Marketer Flexibility Without Developer Chaos
BASE gives marketers a cleaner editing experience inside a more guided system. They can build and update pages on their own without breaking styles or creating cleanup work for developers.
Marketers get more independence. Developers get a cleaner system. The site stays on brand.
Developer Support from Setup to Buildout
BASE Pro gives developers more than advanced modules and additional templates. You also get resources built to help you move faster, follow the theme structure, and avoid unnecessary rework.
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Guided Setup Support
Start with help from the team that built BASE.
You’ll receive:
A setup consultation with a BASE specialist
A personalized setup checklist built around your goals
Two follow-up sessions during your first 30 days
Full theme documentation
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BASE AI Assistant
Get answers as you build.
The first version of the BASE AI Assistant will know the theme inside and out, so you can make updates with confidence.
Free vs. Pro
Base
Free $88
Free forever / month billed annually
Includes
- 16 Page templates
- 14 Modules
Features
- Extensive theme settings
- Powerful site header builder
- Mega menu builder
- Front-end translated in all languages
Base Pro
$499 $88
One-time cost / month billed annually
Includes
- Support sessions with Base experts
- Personalized theme setup checklist
- 19 Page templates
- 26 Modules
- Expert Support: Implementation consultation, 2 follow-up sessions, personalized setup checklist
- AI Breeze Assistant (Coming soon)
Features
- Extensive theme settings
- Powerful site header builder
- Mega menu builder
- Front-end translated in all languages
- Background video
- Overflow scroll modules
- Dynamic blog header
- Custom pricing cards
- Table builder
These pricing cards are built with the Pricing module.
Not sure which version is right?
Start with BASE Free if you're exploring HubSpot CMS or building a simple site.
Choose BASE Pro if you're planning a larger website and want more modules, greater flexibility, and expert guidance to help you get it right from the start.
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Built on Real HubSpot Experience
300+ combined installs across BASE and BASE Pro
Built by SmartAcre, a HubSpot Platinum Solutions Partner for more than a decade
Developed from years of building, maintaining, and supporting HubSpot websites
When Custom is the Right Call
BASE reduces unnecessary custom work, but it does not replace true custom development when a project needs it.
When you need more than a theme, SmartAcre's in-house team can take BASE further through custom HubSpot CMS development and larger website builds.
Build on a HubSpot theme developers can actually maintain.
Start with a structured HubSpot foundation that is easier to understand, extend, and hand off as your website grows.