A HubSpot website that’s easy to manage after launch.
Build pages faster, stay on brand, and make more updates yourself with less reliance on developers. BASE gives marketers stronger building blocks and a cleaner editing experience from day one.
The Challenges Marketers Face
Most websites don't become difficult to manage overnight.
They get there through one-off decisions, inconsistent modules, and quick fixes that pile up over time. Before long, a simple global update turns into hours of cleanup.
BASE was built to prevent that.
Why Marketers Choose BASE
BASE gives marketers the tools to build, update, and scale their HubSpot website without fighting the CMS or waiting on developers for every change.
Build without waiting on a developer
A broader library of flexible drag-and-drop modules lets you create landing pages, campaign pages, and site updates directly in HubSpot.
Edit with confidence
Consistent controls and predictable editing patterns reduce guesswork, so updates feel straightforward instead of trial and error.
Keep every page on brand
Global theme settings let you manage typography, buttons, forms, menus, and more from one place, so your site stays consistent as it grows.
Make updates without submitting tickets
Edit key areas of your site, including headers and footers, using HubSpot’s native page editor.
Keep updates simple
Shared styles and reusable components make it easier to update common elements across your site without rebuilding pages one by one.
Start with a stronger foundation
BASE is built specifically for HubSpot, with performance-minded code, accessible navigation, and a cleaner editing experience for marketing teams.
Built by developers who support marketers
BASE was built by SmartAcre's in-house developers, who build and maintain HubSpot websites every day.
That means marketers get flexibility without the chaos, and developers get a foundation they're happy to support.
Faster Launches and Ongoing Support
BASE Pro gives marketers more than additional modules. It includes expert guidance and AI-powered assistance to help you launch faster, stay on brand, and get the most out of your website.
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Guided Setup Support
Start with help from the team that built BASE.
You’ll receive:
A setup consultation with a BASE specialist
A personalized setup checklist built around your goals
Two follow-up sessions during your first 30 days
Full theme documentation
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BASE AI Assistant
Get answers as you build.
The first version of the BASE AI Assistant will know the theme inside and out, so you can make updates with confidence.
Free vs. Pro
Base
Free $88
Free forever / month billed annually
Includes
- 16 Page templates
- 14 Modules
Features
- Extensive theme settings
- Powerful site header builder
- Mega menu builder
- Front-end translated in all languages
Base Pro
$499 $88
One-time cost / month billed annually
Includes
- Support sessions with Base experts
- Personalized theme setup checklist
- 19 Page templates
- 26 Modules
- Expert Support: Implementation consultation, 2 follow-up sessions, personalized setup checklist
- AI Breeze Assistant (Coming soon)
Features
- Extensive theme settings
- Powerful site header builder
- Mega menu builder
- Front-end translated in all languages
- Background video
- Overflow scroll modules
- Dynamic blog header
- Custom pricing cards
- Table builder
These pricing cards are built with the Pricing module.
Not sure which version is right?
Start with BASE Free if you're exploring HubSpot CMS or building a simple site.
Choose BASE Pro if you're planning a larger website and want more modules, greater flexibility, and expert guidance to help you get it right from the start.
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Built on Real HubSpot Experience
300+ combined installs across BASE and BASE Pro
Built by SmartAcre, a HubSpot Platinum Solutions Partner for more than a decade
Developed from years of building, maintaining, and supporting HubSpot websites
Need More Than a Theme?
BASE is a powerful foundation. When you need more support, SmartAcre can help take it further through HubSpot CMS builds, demand generation, and revenue operations.
Build a HubSpot website that's easier to manage.
Whether you're just getting started or planning your next redesign, BASE gives your team a foundation that grows with you.