--- title: Whitepapers | Donald Crowell description: Base theme example blog --- [Skip to main content](https://www.basetheme.pro/whitepapers/author/donald-crowell#main-content) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro-white.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) - Mega Menu ## **Build custom mega menus.** Create custom mega menu layouts with multiple columns. Use these features to make each dropdown unique. [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) [Design Create your own style of dropdowns. You have full control to style the dropdowns to match your brand and site design.](https://www.basetheme.pro/#mega-menu) [Columns Add any number of columns and adjust the size of each column independently.](https://www.basetheme.pro/#mega-menu) [Spacing The Site Header module includes custom spacing fields for all elements allowing you to refine the layout of the design.](https://www.basetheme.pro/#mega-menu) [Advanced links Create links with icons and descriptions. Completely customize the style of these links in the modules style settings.](https://www.basetheme.pro/#mega-menu) [Simple menus Add simple menus to any dropdown. This allows you to quickly create simple single dropdowns.](https://www.basetheme.pro/#mega-menu) [Rich text editors Add rich text fields to any dropdown. Create content in mega menus utilizing all the functionality that comes with HubSpot's rich text fields.](https://www.basetheme.pro/#mega-menu) - Templates **Page Templates** Base page templates give you a great starting point to build custom page templates off of. [Blank 1](https://www.basetheme.pro/template-blank-1) [Blank 2](https://www.basetheme.pro/template-blank-2) [Blank 3](https://www.basetheme.pro/template-blank-3) [Home 1](https://www.basetheme.pro/template-home-1) [Home 2](https://www.basetheme.pro/template-home-2) [About](https://www.basetheme.pro/template-about) [Contact](https://www.basetheme.pro/template-contact) [Pricing](https://www.basetheme.pro/template-pricing-1) **Landing Page Templates** Base comes included with several of the most common landing page templates. [Landing Page 1](https://www.basetheme.pro/template-landing-page-1) [Landing Page 2](https://www.basetheme.pro/template-landing-page-2) [Landing Page 3](https://www.basetheme.pro/template-landing-page-3) [Landing Page 4](https://www.basetheme.pro/template-landing-page-4) **Blog Templates** Clean and intuitive blog templates. Blog index template is fully drag and drop and customizable. [Blog Post 1](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 1](https://www.basetheme.pro/blog) [Blog Post 2 (Pro)](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 2 (Pro)](https://www.basetheme.pro/case-studies) - Modules **Free Modules** Modules included with the free theme. **Pro Modules** These modules are only available with **[BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre)**.  [Accordion](https://www.basetheme.pro/module-accordion) [Button+](https://www.basetheme.pro/module-button) [Cards](https://www.basetheme.pro/module-cards) [Form+](https://www.basetheme.pro/module-form) [Link](https://www.basetheme.pro/module-link) [List](https://www.basetheme.pro/module-list) [Menu+](https://www.basetheme.pro/module-menu) [Rich Text+](https://www.basetheme.pro/module-rich-text) [Simple Menu+](https://www.basetheme.pro/module-simple-menu) [Site Header](https://www.basetheme.pro/module-site-header) [Text+](https://www.basetheme.pro/module-text) [Header Settings](https://www.basetheme.pro/module-header-settings) [Page Settings](https://www.basetheme.pro/module-page-settings) [Post Settings](https://www.basetheme.pro/module-post-settings) [Background](https://www.basetheme.pro/module-background) [Blog Header](https://www.basetheme.pro/case-studies) [Blog Listing](https://www.basetheme.pro/case-studies) [Buttons](https://www.basetheme.pro/module-buttons) [Grid](https://www.basetheme.pro/module-grid) [Icons](https://www.basetheme.pro/module-icons) [Logo Scroller](https://www.basetheme.pro/module-logo-scroller) [Overflow Cards](https://www.basetheme.pro/module-overflow-cards) [Overflow Posts](https://www.basetheme.pro/module-overflow-posts) [Pricing](https://www.basetheme.pro/module-pricing) [Recent Posts](https://www.basetheme.pro/module-recent-posts) [Table](https://www.basetheme.pro/module-table) - Support [Documentation Instructions for how to get started using the Base theme.](https://www.basetheme.pro/documentation) [Support Plans If you need help with the Base theme we offer several service and support options.](https://www.basetheme.pro/support-plans) [Contact SmartAcre The Base theme is created by SmartAcre. Contact us to learn more.](https://www.basetheme.pro/contact) - [Pricing](https://www.basetheme.pro/pricing) [BASE](https://ecosystem.hubspot.com/marketplace/website/base-theme-by-smartacre) [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro-white.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) ### Offcanvas **Easily create offcanvas menus like this this one in the mobile or desktop header.** **Includes:** - **Menu:** Add collapse submenus that give you full control to recreate mega menu content for mobile views. - **Simple menu:** Recreate any utility menu links on mobile. - **Buttons**: Primary and secondary button styles which are fully customizable in the module's style. - **Icons:** Perfect for creating social and sharing buttons. - **Rich text:** Insert anything you can add with a rich text area. [BASE](https://ecosystem.hubspot.com/marketplace/website/base-theme-by-smartacre) [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) - Mega Menu **Build custom mega menus.** Create custom mega menu layouts with multiple columns. Each dropdown can be unique and include any of these modules. [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) [Design Create your own style of dropdowns. You have full control to style the dropdowns to match your brand and site design.](https://www.basetheme.pro/#mega-menu) [Columns Add any number of columns and adjust the size of each column independently.](https://www.basetheme.pro/#mega-menu) [Spacing The Site Header module includes custom spacing fields for all elements allowing you to refine the layout of the design.](https://www.basetheme.pro/#mega-menu) [Advanced links Create links with icons and descriptions. Completely customize the style of these links in the modules style settings.](https://www.basetheme.pro/#mega-menu) [Simple menus Add simple menus to any dropdown. This allows you to quickly create simple single dropdowns.](https://www.basetheme.pro/#mega-menu) [Rich text Add rich text fields to any dropdown. Create content in mega menus utilizing all the functionality that comes with HubSpot's rich text fields.](https://www.basetheme.pro/#mega-menu) - Templates **Page Templates** Base page templates give you a great starting point to build custom page templates off of. [Blank 1](https://www.basetheme.pro/template-blank-1) [Blank 2](https://www.basetheme.pro/template-blank-2) [Blank 3](https://www.basetheme.pro/template-blank-3) [Home 1](https://www.basetheme.pro/template-home-1) [Home 2](https://www.basetheme.pro/template-home-2) [About](https://www.basetheme.pro/template-about) [Contact](https://www.basetheme.pro/template-contact) [Pricing](https://www.basetheme.pro/template-pricing-1) **Landing Page Templates** Base comes included with several of the most common landing page templates. [Landing Page 1](https://www.basetheme.pro/template-landing-page-1) [Landing Page 2](https://www.basetheme.pro/template-landing-page-2) [Landing Page 3](https://www.basetheme.pro/template-landing-page-3) [Landing Page 4](https://www.basetheme.pro/template-landing-page-4) **Blog Templates** Clean and intuitive blog templates. Blog index template is fully drag and drop and customizable. [Blog Post 1](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 1](https://www.basetheme.pro/blog) [Blog Post 2 (Pro)](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 2 (Pro)](https://www.basetheme.pro/case-studies) - Modules **Free Modules** Modules included with the free theme. [Accordion](https://www.basetheme.pro/module-accordion) [Button+](https://www.basetheme.pro/module-button) [Cards](https://www.basetheme.pro/module-cards) [Form+](https://www.basetheme.pro/module-form) [Link](https://www.basetheme.pro/module-link) [List](https://www.basetheme.pro/module-list) [Menu+](https://www.basetheme.pro/module-menu) [Rich Text+](https://www.basetheme.pro/module-rich-text) [Simple Menu+](https://www.basetheme.pro/module-simple-menu) [Site Header](https://www.basetheme.pro/module-site-header) [Text+](https://www.basetheme.pro/module-text) [Header Settings](https://www.basetheme.pro/module-header-settings) [Page Settings](https://www.basetheme.pro/module-page-settings) [Post Settings](https://www.basetheme.pro/module-post-settings) **Pro Modules** These modules are only available with **[BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre)**. [Background](https://www.basetheme.pro/module-background) [Blog Header](https://www.basetheme.pro/case-studies) [Blog Listing](https://www.basetheme.pro/case-studies) [Buttons](https://www.basetheme.pro/module-buttons) [Grid](https://www.basetheme.pro/module-grid) [Icons](https://www.basetheme.pro/module-icons) [Logo Scroller](https://www.basetheme.pro/module-logo-scroller) [Overflow Cards](https://www.basetheme.pro/module-overflow-cards) [Overflow Posts](https://www.basetheme.pro/module-overflow-posts) [Pricing](https://www.basetheme.pro/module-pricing) [Recent Posts](https://www.basetheme.pro/module-recent-posts) [Table](https://www.basetheme.pro/module-table) - Support [Documentation Instructions for how to get started using the Base theme.](https://www.basetheme.pro/documentation) [Support plans If you need help with the Base theme we offer several service and support options.](https://www.basetheme.pro/support-plans) [Contact SmartAcre The Base theme is created by SmartAcre. Contact us to learn more.](https://www.basetheme.pro/contact) - [Pricing](https://www.basetheme.pro/pricing) **Interested in trying the Base theme?** The **BASE** theme is free and a great way to trial **BASE Pro**. Buying the pro version now gives you access to future updates and additional pro modules forever. [BASE](https://ecosystem.hubspot.com/marketplace/website/base-theme-by-smartacre) [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) Suggested links Quick links - [Build a custom site header](https://www.basetheme.pro/module-site-header) - [Create unique cards](https://www.basetheme.pro/module-cards) - [Get support](https://www.basetheme.pro/support-plans) - [Contact SmartAcre](https://www.basetheme.pro/contact) Suggested links Quick links - [Build a custom site header](https://www.basetheme.pro/module-site-header) - [Create unique cards](https://www.basetheme.pro/module-cards) - [Get support](https://www.basetheme.pro/support-plans) - [Contact SmartAcre](https://www.basetheme.pro/contact) # Donald Crowell Showing posts by Donald Crowell. [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-02-23-4120-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-03-02-23-4120-PM-4.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/industry-report-b2b-funnel-optimization-for-full-funnel-teams) [ABM](https://www.basetheme.pro/whitepapers/tag/abm) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Industry Report: B2B Funnel Optimization for Full-Funnel Teams](https://www.basetheme.pro/whitepapers/whitepapers/industry-report-b2b-funnel-optimization-for-full-funnel-teams) Industry Report: Optimizing Lifecycle Funnels for B2B teams (189) explores how modern teams approach abm in real-world marketing environments. Based o… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/industry-report-b2b-funnel-optimization-for-full-funnel-teams) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-02-23-4120-PM-3.jpg?width=1200&height=630&name=630-Dec-15-2025-03-02-23-4120-PM-3.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/industry-report-optimizing-lifecycle-funnels-for-b2b-demand) [ABM](https://www.basetheme.pro/whitepapers/tag/abm) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Industry Report: Optimizing Lifecycle Funnels for B2B Demand](https://www.basetheme.pro/whitepapers/whitepapers/industry-report-optimizing-lifecycle-funnels-for-b2b-demand) Industry Report: Optimizing Lifecycle Funnels for B2B teams (189) explores how modern teams approach abm in real-world marketing environments. Based o… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/industry-report-optimizing-lifecycle-funnels-for-b2b-demand) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-01-54-2536-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-03-01-54-2536-PM-2.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/technical-guide-building-core-web-vitals-programs-for-long-term-growth) [Design Systems](https://www.basetheme.pro/whitepapers/tag/design-systems) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Technical Guide: Building Core Web Vitals Programs for Long-Term Growth](https://www.basetheme.pro/whitepapers/whitepapers/technical-guide-building-core-web-vitals-programs-for-long-term-growth) Technical Guide: Building Core Web Vitals Programs for long-term growth (164) explores how modern teams approach design systems in real-world marketin… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/technical-guide-building-core-web-vitals-programs-for-long-term-growth) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-06-58-0100-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-03-06-58-0100-PM-2.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/whitepaper-optimizing-analytics-frameworks-from-strategy-to-execution) [Governance](https://www.basetheme.pro/whitepapers/tag/governance) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Whitepaper: Optimizing Analytics Frameworks from Strategy to Execution](https://www.basetheme.pro/whitepapers/whitepapers/whitepaper-optimizing-analytics-frameworks-from-strategy-to-execution) Whitepaper: Optimizing Analytics Frameworks from strategy to execution (163) explores how modern teams approach governance in real-world marketing env… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/whitepaper-optimizing-analytics-frameworks-from-strategy-to-execution) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-06-16-1629-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-03-06-16-1629-PM-4.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-content-governance-that-drives-measurable-results) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Research Guide: Content Governance That Drives Measurable Results](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-content-governance-that-drives-measurable-results) Research Guide: Governing Content Operations with measurable outcomes (159) explores how modern teams approach performance budgets in real-world marke… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-content-governance-that-drives-measurable-results) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-06-16-1629-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-03-06-16-1629-PM-4.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-governing-content-operations-with-measurable-outcomes) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Research Guide: Governing Content Operations with Measurable Outcomes](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-governing-content-operations-with-measurable-outcomes) Research Guide: Governing Content Operations with measurable outcomes (159) explores how modern teams approach performance budgets in real-world marke… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-governing-content-operations-with-measurable-outcomes) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-06-28-5373-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-03-06-28-5373-PM-2.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-optimizing-content-operations-for-modern-web-teams) [Lifecycle Marketing](https://www.basetheme.pro/whitepapers/tag/lifecycle-marketing) [VP Marketing](https://www.basetheme.pro/whitepapers/tag/vp-marketing) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Research Guide: Optimizing Content Operations for Modern Web Teams](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-optimizing-content-operations-for-modern-web-teams) Research Guide: Optimizing Content Operations for modern web teams (149) explores how modern teams approach lifecycle marketing in real-world marketin… [Learn more](https://www.basetheme.pro/whitepapers/whitepapers/research-guide-optimizing-content-operations-for-modern-web-teams) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-03-06-56-1167-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-03-06-56-1167-PM-4.jpg)](https://www.basetheme.pro/whitepapers/whitepapers/technical-guide-scaling-content-operations-across-teams-and-regions) [Personalization](https://www.basetheme.pro/whitepapers/tag/personalization) [Whitepaper](https://www.basetheme.pro/whitepapers/tag/whitepaper) ### [Technical Guide: Scaling Content Operations Across Teams and Regions](https://www.basetheme.pro/whitepapers/whitepapers/technical-guide-scaling-content-operations-across-teams-and-regions) Technical Guide: Scaling Content Operations at scale (147) explores how modern teams approach personalization in real-world marketing environments. 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