Research Guide: Measuring Marketing Automation Systems with measurable outcomes (019)

Research Guide: Measuring Marketing Automation Systems with measurable outcomes (019) explores how modern teams approach reporting in real-world marketing environments. Based on hands-on experience, this 22-page whitepaper outlines patterns that scale across growing teams. It’s designed for marketing leaders responsible for long-term strategy and execution.

What’s inside

• Key challenges teams face as sites and programs scale
• Frameworks for making consistent, repeatable decisions
• Common pitfalls and how to avoid them
• Metrics that indicate real progress

Who should read this

Leaders responsible for marketing sites, demand generation, and digital infrastructure. Teams looking to align design, development, and marketing execution under a shared system.

How to use this whitepaper

Use this guide as a reference when planning redesigns, migrations, or optimization initiatives. Each section is designed to stand alone, making it easy to revisit as priorities evolve.

Next steps

After reviewing the material, identify one or two areas where small changes could deliver outsized impact. Apply the frameworks incrementally to avoid disruption while improving results.