Whitepaper: Modernizing SEO Foundations for long-term growth (160) explores how modern teams approach content strategy in real-world marketing environments. Based on hands-on experience, this 34-page whitepaper outlines patterns that scale across growing teams. It's designed for cmos responsible for long-term strategy and execution.
Leaders responsible for marketing sites, demand generation, and digital infrastructure. Teams looking to align design, development, and marketing execution under a shared system.
Use this guide as a reference when planning redesigns, migrations, or optimization initiatives. Each section is designed to stand alone, making it easy to revisit as priorities evolve.
After reviewing the material, identify one or two areas where small changes could deliver outsized impact. Apply the frameworks incrementally to avoid disruption while improving results.