--- title: Case Studies | William Devries description: Base theme example blog --- [Skip to main content](https://www.basetheme.pro/case-studies/author/william-devries#main-content) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro-white.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) - Mega Menu ## **Build custom mega menus.** Create custom mega menu layouts with multiple columns. Use these features to make each dropdown unique. [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) [Design Create your own style of dropdowns. You have full control to style the dropdowns to match your brand and site design.](https://www.basetheme.pro/#mega-menu) [Columns Add any number of columns and adjust the size of each column independently.](https://www.basetheme.pro/#mega-menu) [Spacing The Site Header module includes custom spacing fields for all elements allowing you to refine the layout of the design.](https://www.basetheme.pro/#mega-menu) [Advanced links Create links with icons and descriptions. Completely customize the style of these links in the modules style settings.](https://www.basetheme.pro/#mega-menu) [Simple menus Add simple menus to any dropdown. This allows you to quickly create simple single dropdowns.](https://www.basetheme.pro/#mega-menu) [Rich text editors Add rich text fields to any dropdown. Create content in mega menus utilizing all the functionality that comes with HubSpot's rich text fields.](https://www.basetheme.pro/#mega-menu) - Templates **Page Templates** Base page templates give you a great starting point to build custom page templates off of. [Blank 1](https://www.basetheme.pro/template-blank-1) [Blank 2](https://www.basetheme.pro/template-blank-2) [Blank 3](https://www.basetheme.pro/template-blank-3) [Home 1](https://www.basetheme.pro/template-home-1) [Home 2](https://www.basetheme.pro/template-home-2) [About](https://www.basetheme.pro/template-about) [Contact](https://www.basetheme.pro/template-contact) [Pricing](https://www.basetheme.pro/template-pricing-1) **Landing Page Templates** Base comes included with several of the most common landing page templates. [Landing Page 1](https://www.basetheme.pro/template-landing-page-1) [Landing Page 2](https://www.basetheme.pro/template-landing-page-2) [Landing Page 3](https://www.basetheme.pro/template-landing-page-3) [Landing Page 4](https://www.basetheme.pro/template-landing-page-4) **Blog Templates** Clean and intuitive blog templates. Blog index template is fully drag and drop and customizable. [Blog Post 1](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 1](https://www.basetheme.pro/blog) [Blog Post 2 (Pro)](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 2 (Pro)](https://www.basetheme.pro/case-studies) - Modules **Free Modules** Modules included with the free theme. **Pro Modules** These modules are only available with **[BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre)**.  [Accordion](https://www.basetheme.pro/module-accordion) [Button+](https://www.basetheme.pro/module-button) [Cards](https://www.basetheme.pro/module-cards) [Form+](https://www.basetheme.pro/module-form) [Link](https://www.basetheme.pro/module-link) [List](https://www.basetheme.pro/module-list) [Menu+](https://www.basetheme.pro/module-menu) [Rich Text+](https://www.basetheme.pro/module-rich-text) [Simple Menu+](https://www.basetheme.pro/module-simple-menu) [Site Header](https://www.basetheme.pro/module-site-header) [Text+](https://www.basetheme.pro/module-text) [Header Settings](https://www.basetheme.pro/module-header-settings) [Page Settings](https://www.basetheme.pro/module-page-settings) [Post Settings](https://www.basetheme.pro/module-post-settings) [Background](https://www.basetheme.pro/module-background) [Blog Header](https://www.basetheme.pro/case-studies) [Blog Listing](https://www.basetheme.pro/case-studies) [Buttons](https://www.basetheme.pro/module-buttons) [Grid](https://www.basetheme.pro/module-grid) [Icons](https://www.basetheme.pro/module-icons) [Logo Scroller](https://www.basetheme.pro/module-logo-scroller) [Overflow Cards](https://www.basetheme.pro/module-overflow-cards) [Overflow Posts](https://www.basetheme.pro/module-overflow-posts) [Pricing](https://www.basetheme.pro/module-pricing) [Recent Posts](https://www.basetheme.pro/module-recent-posts) [Table](https://www.basetheme.pro/module-table) - Support [Documentation Instructions for how to get started using the Base theme.](https://www.basetheme.pro/documentation) [Support Plans If you need help with the Base theme we offer several service and support options.](https://www.basetheme.pro/support-plans) [Contact SmartAcre The Base theme is created by SmartAcre. Contact us to learn more.](https://www.basetheme.pro/contact) - [Pricing](https://www.basetheme.pro/pricing) [BASE](https://ecosystem.hubspot.com/marketplace/website/base-theme-by-smartacre) [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro-white.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) [![BASE Pro](https://www.basetheme.pro/hubfs/BASE/base-theme-pro.svg "BASE Pro")](https://www.basetheme.pro/) ### Offcanvas **Easily create offcanvas menus like this this one in the mobile or desktop header.** **Includes:** - **Menu:** Add collapse submenus that give you full control to recreate mega menu content for mobile views. - **Simple menu:** Recreate any utility menu links on mobile. - **Buttons**: Primary and secondary button styles which are fully customizable in the module's style. - **Icons:** Perfect for creating social and sharing buttons. - **Rich text:** Insert anything you can add with a rich text area. [BASE](https://ecosystem.hubspot.com/marketplace/website/base-theme-by-smartacre) [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) - Mega Menu **Build custom mega menus.** Create custom mega menu layouts with multiple columns. Each dropdown can be unique and include any of these modules. [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) [Design Create your own style of dropdowns. You have full control to style the dropdowns to match your brand and site design.](https://www.basetheme.pro/#mega-menu) [Columns Add any number of columns and adjust the size of each column independently.](https://www.basetheme.pro/#mega-menu) [Spacing The Site Header module includes custom spacing fields for all elements allowing you to refine the layout of the design.](https://www.basetheme.pro/#mega-menu) [Advanced links Create links with icons and descriptions. Completely customize the style of these links in the modules style settings.](https://www.basetheme.pro/#mega-menu) [Simple menus Add simple menus to any dropdown. This allows you to quickly create simple single dropdowns.](https://www.basetheme.pro/#mega-menu) [Rich text Add rich text fields to any dropdown. Create content in mega menus utilizing all the functionality that comes with HubSpot's rich text fields.](https://www.basetheme.pro/#mega-menu) - Templates **Page Templates** Base page templates give you a great starting point to build custom page templates off of. [Blank 1](https://www.basetheme.pro/template-blank-1) [Blank 2](https://www.basetheme.pro/template-blank-2) [Blank 3](https://www.basetheme.pro/template-blank-3) [Home 1](https://www.basetheme.pro/template-home-1) [Home 2](https://www.basetheme.pro/template-home-2) [About](https://www.basetheme.pro/template-about) [Contact](https://www.basetheme.pro/template-contact) [Pricing](https://www.basetheme.pro/template-pricing-1) **Landing Page Templates** Base comes included with several of the most common landing page templates. [Landing Page 1](https://www.basetheme.pro/template-landing-page-1) [Landing Page 2](https://www.basetheme.pro/template-landing-page-2) [Landing Page 3](https://www.basetheme.pro/template-landing-page-3) [Landing Page 4](https://www.basetheme.pro/template-landing-page-4) **Blog Templates** Clean and intuitive blog templates. Blog index template is fully drag and drop and customizable. [Blog Post 1](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 1](https://www.basetheme.pro/blog) [Blog Post 2 (Pro)](https://www.basetheme.pro/blog/how-to-maintain-traffic-during-a-blog-migration) [Blog Listing 2 (Pro)](https://www.basetheme.pro/case-studies) - Modules **Free Modules** Modules included with the free theme. [Accordion](https://www.basetheme.pro/module-accordion) [Button+](https://www.basetheme.pro/module-button) [Cards](https://www.basetheme.pro/module-cards) [Form+](https://www.basetheme.pro/module-form) [Link](https://www.basetheme.pro/module-link) [List](https://www.basetheme.pro/module-list) [Menu+](https://www.basetheme.pro/module-menu) [Rich Text+](https://www.basetheme.pro/module-rich-text) [Simple Menu+](https://www.basetheme.pro/module-simple-menu) [Site Header](https://www.basetheme.pro/module-site-header) [Text+](https://www.basetheme.pro/module-text) [Header Settings](https://www.basetheme.pro/module-header-settings) [Page Settings](https://www.basetheme.pro/module-page-settings) [Post Settings](https://www.basetheme.pro/module-post-settings) **Pro Modules** These modules are only available with **[BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre)**. [Background](https://www.basetheme.pro/module-background) [Blog Header](https://www.basetheme.pro/case-studies) [Blog Listing](https://www.basetheme.pro/case-studies) [Buttons](https://www.basetheme.pro/module-buttons) [Grid](https://www.basetheme.pro/module-grid) [Icons](https://www.basetheme.pro/module-icons) [Logo Scroller](https://www.basetheme.pro/module-logo-scroller) [Overflow Cards](https://www.basetheme.pro/module-overflow-cards) [Overflow Posts](https://www.basetheme.pro/module-overflow-posts) [Pricing](https://www.basetheme.pro/module-pricing) [Recent Posts](https://www.basetheme.pro/module-recent-posts) [Table](https://www.basetheme.pro/module-table) - Support [Documentation Instructions for how to get started using the Base theme.](https://www.basetheme.pro/documentation) [Support plans If you need help with the Base theme we offer several service and support options.](https://www.basetheme.pro/support-plans) [Contact SmartAcre The Base theme is created by SmartAcre. Contact us to learn more.](https://www.basetheme.pro/contact) - [Pricing](https://www.basetheme.pro/pricing) **Interested in trying the Base theme?** The **BASE** theme is free and a great way to trial **BASE Pro**. Buying the pro version now gives you access to future updates and additional pro modules forever. [BASE](https://ecosystem.hubspot.com/marketplace/website/base-theme-by-smartacre) [BASE Pro](https://ecosystem.hubspot.com/marketplace/website/base-pro-theme-by-smartacre) Suggested links Quick links - [Build a custom site header](https://www.basetheme.pro/module-site-header) - [Create unique cards](https://www.basetheme.pro/module-cards) - [Get support](https://www.basetheme.pro/support-plans) - [Contact SmartAcre](https://www.basetheme.pro/contact) Suggested links Quick links - [Build a custom site header](https://www.basetheme.pro/module-site-header) - [Create unique cards](https://www.basetheme.pro/module-cards) - [Get support](https://www.basetheme.pro/support-plans) - [Contact SmartAcre](https://www.basetheme.pro/contact) # William Devries Showing posts by William Devries. [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-01-57-03-1215-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-01-57-03-1215-PM-2.jpg)](https://www.basetheme.pro/case-studies/brightpath-analytics-improved-conversions-design-system-rollout) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) ### [BrightPath Analytics Group Improved Conversions With a Design System Rollout](https://www.basetheme.pro/case-studies/brightpath-analytics-improved-conversions-design-system-rollout) BrightPath Analytics Group is a B2C organization that needed to modernize its marketing site without slowing down publishing. They partnered with our … [Learn more](https://www.basetheme.pro/case-studies/brightpath-analytics-improved-conversions-design-system-rollout) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-01-56-27-5753-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-01-56-27-5753-PM-4.jpg)](https://www.basetheme.pro/case-studies/redwood-security-modernized-cms-infrastructure) [User Experience](https://www.basetheme.pro/case-studies/tag/user-experience) [SEO](https://www.basetheme.pro/case-studies/tag/seo) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) ### [Redwood Security HQ Modernized CMS Infrastructure](https://www.basetheme.pro/case-studies/redwood-security-modernized-cms-infrastructure) Redwood Security HQ is a Retail organization that needed to modernize its marketing site without slowing down publishing. They partnered with our team… [Learn more](https://www.basetheme.pro/case-studies/redwood-security-modernized-cms-infrastructure) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-01-57-01-8925-PM-Feb-09-2026-05-33-06-2206-PM.jpg?width=1200&height=630&name=630-Dec-15-2025-01-57-01-8925-PM-Feb-09-2026-05-33-06-2206-PM.jpg)](https://www.basetheme.pro/case-studies/blue-peak-learning-rebuilt-website-hubspot-cms) [HubSpot CMS](https://www.basetheme.pro/case-studies/tag/hubspot-cms) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) ### [Blue Peak Learning Co. Rebuilt Their Website on HubSpot CMS](https://www.basetheme.pro/case-studies/blue-peak-learning-rebuilt-website-hubspot-cms) Blue Peak Learning Co. is a B2C organization that needed to modernize its marketing site without slowing down publishing. They partnered with our team… [Learn more](https://www.basetheme.pro/case-studies/blue-peak-learning-rebuilt-website-hubspot-cms) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-01-56-34-1069-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-01-56-34-1069-PM-2.jpg)](https://www.basetheme.pro/case-studies/keystone-finance-improved-publishing-speed-64-percent) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) ### [Keystone Finance Co. Improved Publishing Speed by 64%](https://www.basetheme.pro/case-studies/keystone-finance-improved-publishing-speed-64-percent) Keystone Finance Co. is a Hospitality organization that needed to modernize its marketing site without slowing down publishing. They partnered with ou… [Learn more](https://www.basetheme.pro/case-studies/keystone-finance-improved-publishing-speed-64-percent) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-02-01-29-2067-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-02-01-29-2067-PM-2.jpg)](https://www.basetheme.pro/case-studies/cedar-grove-ventures-modernized-website-hubspot-cms) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) ### [Cedar Grove Ventures Group Modernized Their Website on HubSpot CMS](https://www.basetheme.pro/case-studies/cedar-grove-ventures-modernized-website-hubspot-cms) Cedar Grove Ventures Group is a HR Tech organization that needed to modernize its marketing site without slowing down publishing. They partnered with … [Learn more](https://www.basetheme.pro/case-studies/cedar-grove-ventures-modernized-website-hubspot-cms) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-01-56-54-3426-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-01-56-54-3426-PM-4.jpg)](https://www.basetheme.pro/case-studies/golden-gate-analytics-improved-lead-generation-38-percent) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) [CMS Migration](https://www.basetheme.pro/case-studies/tag/cms-migration) ### [Golden Gate Analytics Co. Improved Lead Generation by 38%](https://www.basetheme.pro/case-studies/golden-gate-analytics-improved-lead-generation-38-percent) Golden Gate Analytics Co. is a Legal organization that needed to modernize its marketing site without slowing down publishing. They partnered with our… [Learn more](https://www.basetheme.pro/case-studies/golden-gate-analytics-improved-lead-generation-38-percent) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-01-56-54-3426-PM-3.jpg?width=1200&height=630&name=630-Dec-15-2025-01-56-54-3426-PM-3.jpg)](https://www.basetheme.pro/case-studies/golden-gate-analytics-increased-mqls-38-percent) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) [CMS Migration](https://www.basetheme.pro/case-studies/tag/cms-migration) ### [Golden Gate Analytics Co. Increased MQLs by 38%](https://www.basetheme.pro/case-studies/golden-gate-analytics-increased-mqls-38-percent) Golden Gate Analytics Co. is a Legal organization that needed to modernize its marketing site without slowing down publishing. They partnered with our… [Learn more](https://www.basetheme.pro/case-studies/golden-gate-analytics-increased-mqls-38-percent) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-02-01-35-3478-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-02-01-35-3478-PM-4.jpg)](https://www.basetheme.pro/case-studies/ironleaf-finance-improved-tracking-accuracy) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) [Website Redesign](https://www.basetheme.pro/case-studies/tag/website-redesign) ### [Ironleaf Finance Inc. Improved Tracking Accuracy](https://www.basetheme.pro/case-studies/ironleaf-finance-improved-tracking-accuracy) Ironleaf Finance Inc. is a B2C organization that needed to modernize its marketing site without slowing down publishing. They partnered with our team … [Learn more](https://www.basetheme.pro/case-studies/ironleaf-finance-improved-tracking-accuracy) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-02-01-35-3478-PM-4.jpg?width=1200&height=630&name=630-Dec-15-2025-02-01-35-3478-PM-4.jpg)](https://www.basetheme.pro/case-studies/ironleaf-finance-modernized-attribution-analytics-cleanup) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) [Website Redesign](https://www.basetheme.pro/case-studies/tag/website-redesign) ### [Ironleaf Finance Inc. Modernized Attribution With Analytics Cleanup](https://www.basetheme.pro/case-studies/ironleaf-finance-modernized-attribution-analytics-cleanup) Ironleaf Finance Inc. is a B2C organization that needed to modernize its marketing site without slowing down publishing. They partnered with our team … [Learn more](https://www.basetheme.pro/case-studies/ironleaf-finance-modernized-attribution-analytics-cleanup) [![](https://www.basetheme.pro/hs-fs/hubfs/Imported_Blog_Media/630-Dec-15-2025-02-01-10-0010-PM-2.jpg?width=1200&height=630&name=630-Dec-15-2025-02-01-10-0010-PM-2.jpg)](https://www.basetheme.pro/case-studies/keystone-systems-improved-page-speed-landing-page-optimization) [Case Study](https://www.basetheme.pro/case-studies/tag/case-study) ### [Keystone Systems HQ Improved Page Speed Through Landing Page Optimization](https://www.basetheme.pro/case-studies/keystone-systems-improved-page-speed-landing-page-optimization) Keystone Systems HQ is a Education organization that needed to modernize its marketing site without slowing down publishing. 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